Description

The very first challenge of this project was designing a branch in a commercial site at Ejazi st. Zaferanieh, to bring in people who were passing by. The main concept was a hanging ceiling, surrounding the whole area in combination with the appropriate lighting design, to make an eye-catching view from the sidewalk. Several options were designed as a primary concept, but the final choice was a platform based on circles which is the main form in Mofid Securities graphic design and can perform its branding in the best way in accordance with the theme.